Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
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_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
Think creatively first and edit later. Very solid advice.
Love it, Icy! Great advice and, it’s so pretty!!!!
LOL Great advice. Such a pretty poster!
Best infograph I’ve seen for a long time, and some cracking advice!
I loved this infographic, but wish they had gone a step further than “just ignore them” for the point about people giving negative advice. I’ve observed (and experienced) that people sometimes will not just stop at advice — they’ll actually interrupt you if they catch you doing something creative so that they’ll “help” you stay “practical”, and they’ll try very hard to make sure you don’t “waste your time” again. That kind of situation is a lot harder to wriggle out of.
David – Personally I edit as I go but that’s just how my brain works. I can’t turn off the analytical side of my brain in order to create but I’ve learned how to balance the two. 🙂
Cathy – I saw it on Copyblogger and just had to share it!
Sonia – It’s a lovely way to put the advice across 🙂
Steven – Copyblogger do some really good stuff!
Katherine – Well sometimes negative advice is actually necessary but yeah, sometimes people interfere too much.
Great graphic, Icy.
Katherine – yes, I’ve had that experience in the past. It took a long time for me to shake off the idea that every hour of every day had to be spent doing something meaningful and productive. Having fun for the sake of fun, creating art for the sake of art, etc. … time wasters, all. “Get to work” is still tattooed on my brain.