Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
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_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
Too right. I’ve just ordered a new pen, one of those space pens, so I can take my notebooks to the sofa and write while reclining. Lazy, I know, but it gets me away from twitter.
Great handwriting BTW.
Yeah, Twitter can become very absorbing.
I’m trying to master the art of scribbling while on the tube.
Let’s hear it for pen and paper. I’d love to post my good handwriting – but I haven’t any. 🙁
It’s one of the reasons I use a fountain pen, to slow down enough to be able to take the time and care handwriting needs.
Of course, doing NaNoWriMo two years in a row using pen and paper didn’t do as much for my handwriting as I might have wished.
Oh I used to have a wonderful pen, by Lamy…it made your handwriting look amazing. Sadly it’s gone missing. 🙁
And you did NaNoWriMo by hand?!?!?!
I am always on the search for the perfect pen. Right now, it’s an Artline black felt tip. I’ve also wanted to do a bit of calligraphy.
Calligraphy is great fun – though invest in a decent pen. Makes it so much easier.